Privacy Policy
The protection of privacy and personal data is a fundamental commitment of B-Zen to the personal data holder (or simply ‘holder’) using B-ZEN digital platforms and services. With the application of the new General Data Protection Regulation (RGPD), since 25th May 2018, B-ZEN has stated that it remains strongly committed and committed to the protection of the privacy and personal data of its owners using B-ZEN digital platforms and services. , to update its Privacy Policy in accordance with all data protection principles and standards that underpin the RGPD.
In this document, we seek to explain what personal data we collect, for what purposes we may use it, how we treat it, with whom we share it, how long we retain it, and how we may contact you and exercise your rights.
B-ZEN suggests and invites you to consult the pages dedicated to the privacy and protection of personal data, which updates will be made available on the B-ZEN digital platforms.
2. General Data Protection Regulation
The new RGPD lays down rules on the processing by a person, a company or an organization of personal data relating to persons in the European Union (EU).
RGPD protects personal data regardless of the technology used for the processing of such data, the protection is technology neutral and applies to both automated and manual processing provided that the data is organized according to predefined criteria (eg in alphabetical order). Also irrelevant is the way data is stored in a computer system via video surveillance or on paper; In all these cases, personal data are subject to the protection requirements of the RGPD.
3. Who is the data controller?
B-Zen is responsible for the processing of personal data under the RGPD.
4. Data Protection Officer
B-ZEN has a Data Protection Officer (EPD) who (i) provide information and advise the controller or processor about their privacy and data protection obligations; (ii) controls the compliance of data processing with applicable standards; (iii) advises, upon request, on the data protection impact assessment and monitor its implementation; (iv) is a contact point of the personal data subject for clarification of questions concerning B-ZEN’s processing of its data; and (v) is the point of contact for the supervisory authority (National Data Protection Commission – CNPD) on issues related to processing, cooperating with this entity.
B-ZEN’s Data Protection Officer can be contacted at epd@b-zen.com.
5. Processing of Personal Data, Scope and Amendment of Privacy Policy
By making your personal data available to B-ZEN, the personal data subject consents to its being processed in accordance with this Privacy Policy and the rules and principles contained in the B-ZEN Digital Platforms Terms and Conditions.
This Privacy Policy applies to data that has been directly provided by the holder or collected in the holder’s access to B-ZEN’s digital platforms, services and products or in the course of its normal performance of its duties. Therefore, you are cautioned that digital platforms and B-ZEN services are linked to other digital platforms and refer to third party content that is not covered by the B-ZEN Privacy Policy, so it is advisable to always for the data subject to browse these platforms to be aware of the content of their privacy policies as well as the applicable terms and conditions.
B-ZEN reserves the right to change its Privacy Policy, so we advise you to consult this document regularly, as well as the B-ZEN Digital Platforms Cookie Policy and Terms. Should the Privacy Policy change, we will post a notice on our digital platforms.
6. What is personal data?
Personal data is information relating to an identified or identifiable person. A person who can be identified directly or indirectly is considered identifiable. Also, personal data is the set of distinct information that can lead to the identification of a particular person.
Examples of personal data:
- First name and surname;
- Address of a residence;
- E-mail address;
- Number of an identification card;
- Location data (for example, the location data function on a mobile phone);
- IP address (internet protocol);
- Cookies;
- Advertising identifier of your phone;
- Data held by a hospital or doctor, which makes it possible to unambiguously identify a person;
- Sound or picture.
7. Who is the holder of personal data?
The personal data subject is the natural person to whom the data relate and who has used digital platforms and B-ZEN services.
8. Categories of Personal Data
Examples (not exhaustive):
| TYPES | DATA |
| Key Identifiers | Name, Civil or Tax ID, Passport No., Date of Birth, Marital Status, Address, Phone, Email Address, Nationality, Mobile Photos and Files, Household Data, Data relating to kinship. |
| Complementary Tags | IBAN, geolocation, educational level, gender, occupation, socioeconomic data, personal ID, IP address, social network addresses, mobile device type, operating system, operating system version. |
| Special protection | Personal data of children under 16 years. |
| Special Categories | Biometric or genetic data, racial or ethnic orientation, political opinion, trade union affiliation, philosophical or religious belief, health or sexual life data or sexual orientation of a person. |
9. What kind of information does B-ZEN collect and how?
B-ZEN collects two types of information: personal information and anonymous information. The collection of anonymous information occurs while the personal data holder visits digital platforms and aims to improve their functioning, including content management and prioritization.
We collect personal data, namely when you contact B-ZEN directly for questions, participate in B-ZEN content (programs, hobbies, etc.) if you apply for positions, purchase B-ZEN products or services, when you download or use products. , services and applications B-ZEN, through contacts with our hotline. Collection can be done orally, in writing, by filling out forms or sending communications via e-mail, or by using the B-ZEN digital platforms.
Personal information is sometimes collected automatically (IP addresses for service analysis / improvement).
Data collected by B-ZEN on digital platforms is processed automatically, and the information collected from the personal data holder is encrypted and managed with advanced security.
10. For what purposes does B-ZEN treat your personal data?
Examples (not exhaustive):
| PURPOSES | DATA TREATMENTS |
| Content Management | Data collection for the reception, consultation and publication of content and management of interactive participations in B-ZEN programs. |
| Newsletter Submission | Data collection to enable newsletters to be sent to holders of service subscribers. |
| Subscribe to alerts / notifications | Data collection to enable users to subscribe to alerts and service notifications. |
| Participation in contests and games | Data collection by completing online forms for submitting applications for competitions organized by B-ZEN. |
| Participation in B-ZEN events and programs | Registration and management of guests at B-ZEN events and programs. |
| Awarding Management | Contacts with contests and games winners to prizes delivery. |
| Participation in B-ZEN internship programs | Data collection by completing online forms for submitting applications for internship programs promoted by B-ZEN. |
| Application Management | Registration and management of spontaneous applications for recruitment processes. |
| Publicity | Placement of advertising on B-ZEN digital platforms and analysis of navigation profiles. |
| Marketing Actions Development | Analysis of the use of digital platforms and services B-ZEN, definition of target audience in the preparation of events, brand activation, market studies. |
| Placement of cookies, web beacons or unique device identifiers | Data collection to determine the number of users and to understand how users use digital platforms and to identify the route within them for continuous improvement to provide an optimal experience. |
| Profiling | Design of navigation profiles on B-ZEN digital platforms, with a view to providing content and generating personalized suggestions. |
| Engineering, Systems and Technology | Technical answers and complaints. |
In cases where it appears necessary, we will ask your express consent before using the information for purposes other than those expressly provided in this Privacy Policy.
11. What is the basis for the processing of your personal data?
Consent
Your consent must be expressed – in writing, orally or through the validation of an option – and prior, freely, informed, specific and unambiguous.
As an example: your consent to B-ZEN to analyze the use of the services and browsing profile (to display you personalized advertising).
| Specifically: consent by minors (16 years) |
| In the case of the processing of personal data of minors, B-ZEN will require the consent of the holders of parental responsibility, namely for the purpose of participating in contests and games. |
Contract performance and pre-contractual steps
When the processing of personal data is necessary for the conclusion, execution and management of a contract with B-ZEN, such as for the acquisition of content; or
Compliance with legal obligation
When the processing of personal data is necessary to fulfill a legally binding obligation to which B-ZEN is subject, such as the communication of identification or traffic data to law enforcement, judicial, tax or regulatory entities; or
Legitimate interest
B-ZEN’s processing of personal data may be justified on grounds of legitimate interest related to the performance of tasks relating to its business activity, such as the processing of data to improve quality of service.
12. How long does B-ZEN process and retain your personal data?
B-ZEN treats and retains your personal data according to the purposes for which they are processed and only for the period of time necessary to fulfill the purposes that motivated its collection and storage, and always in accordance with the law, the guidelines and the decisions of the CNPD, or, as applicable, until it exercises its right of opposition, right to be forgotten or withdrawal of consent.
There are situations where the law mandates the retention of data for a minimum period of time, such as the duty to retain business correspondence for 10 years or the duty to retain data relevant for tax purposes for periods of up to 12 years.
After the retention period has elapsed, B-ZEN will delete or anonymize data where it should not be retained for any other purpose than may remain.
13. Rights of the personal data subject
The holder of personal data has the right to information, access and rectification or deletion of personal data and the right to data portability, the right to limit or oppose the processing of his data within the scope and under the RGPD and other data. applicable law.
The holder may at any time withdraw the consent he has given for the processing of his personal data within the framework of the RGPD. The revocation of consent will not affect the lawfulness of the processing of personal data that has been made to date, based on the consent you have previously given.
You also have the right to complain about the processing of your data to the CNPD.
Exercise your rights through the following contacts:
E-mail
epd@b-zen.com
B-ZEN endeavors to respond to requests submitted expeditiously without undue delay within one month of receipt of the request. In the case of a particularly complex order or under exceptional circumstances, this period may be extended to two months, where necessary, taking into account the complexity of the order and the number of requests received.
As part of your request, you may be required to provide proof of your identity to ensure that the sharing of personal data is only with the respective holder.
The exercise of certain rights mentioned above depends on the verification of certain circumstances provided for in the RGPD. Accordingly, some requests for exercise of rights may not be satisfied because their legal assumptions are not met. In particular:
- As for the right to erasure (“right to be forgotten”), we note that this right does not apply where treatment is necessary for the exercise of freedom of expression and information, which covers an important part of B-ZEN’s business;
- As regards the exercise of the right to object to data processing, B-ZEN informs that it will only take effect from the date of receipt of the request and that its exercise does not affect the legitimacy of the processing so far;
- With regard to the exercise of the right to data portability, please note that under applicable law the same applies only to data collected on the basis of your consent.
14. Transmission of personal data
Personal data may be transmitted to subcontractors for processing on behalf of and on behalf of B-ZEN. In this case, B-ZEN will take the contractual measures necessary to ensure that subcontractors respect and protect the personal data of the holder.
Data may also be transmitted to third parties – entities other than B-ZEN or subcontractors – such as companies within B-ZEN, companies with which B-ZEN develops partnerships, if the holder has consented – or entities to who data have to be reported by law, such as the Tax Authority, judicial authorities, criminal police bodies, among others.
B-ZEN may occasionally have to transfer your personal data to a third country outside the EU area and not on the list of countries that the EU has considered to have appropriate levels of personal data protection. In such cases, B-ZEN will ensure that data transfers are carried out safely, in strict compliance with applicable legal standards.
15. Data processing in the context of the development of advertising activities and behavior analysis on B-ZEN digital platforms
Sobre a recolha, utilização e o tratamento de dados pessoais de utilizadores no âmbito das atividades de análise de utilização das plataformas digitais da B-ZEN e colocação de publicidade, consulte, por favor, a Política de Cookies da B-ZEN.
No âmbito da atividade de colocação de publicidade nas suas plataformas digitais, a B-ZEN recorre aos serviços “GoogleAds” e “Google Ad Manager”. Os referidos serviços são prestados pela Google, a qual assume a qualidade de responsável pelo tratamento de dados dos utilizadores das plataformas da B-ZEN. Deverá consultar os termos e condições e a política de privacidade aplicáveis a esses serviços, disponíveis aqui.
Nestes casos, a B-ZEN não se responsabiliza pelas atividades de tratamentos de dados realizadas pelos terceiros prestadores de serviços, os quais assumem inteiramente essa responsabilidade.
16. What security procedures ensure the protection of your data?
B-ZEN takes all necessary and legally required precautions to ensure the privacy of personal data processed and / or transmitted through its digital platforms. These precautions ensure the online and offline security of this information.
When sensitive information is collected or used, the data will be encrypted using the SSL protocol. This Secure Socket Layer technology is used to improve the security of data transmission over the Internet by encrypting and protecting sensitive data and information using the HTTPS protocol. SSL warrants to the data subject that the data will not be fraudulently intercepted and that all information is handled with the utmost security.
B-ZEN is not responsible for the content accessed through any link that leads the personal data holder to navigate outside of B-ZEN’s digital platforms, and for the processing of personal data therein, where such links are the responsibility of third parties. Third party websites and content are not the subject of this Privacy Policy, so we advise you to browse and read the privacy policies as well as the applicable terms and conditions whenever you browse these websites.
